THE BIRTH OF NORTHERN SOUL

First things first, I would like to apologise for the lack of posts

this October. I've been a very busy girl what with my college work & uni applications

and yadda yadda yah. 

Plus I haven't felt very inspired lately....

But, that changed today whilst I was scouring through the music channels this early
morning and I stumbled across one video, and then another, and then
that special thing called a brainwave took place
in the depths of my cranium and fused the two together and I came up with
this idea and it look very promising: the birth of white soul.

Now I hear you ask, what on earth are you on about,
what videos? Well I shall reveal all to you now.

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The first video was:

JOHN NEWMAN
Cheating
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The second was:

JAMES ARTHUR
You're Nobody Till Somebody Loves You
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At first these two new artists may seem completely unrelated to one another,

but in actual fact, they have many things in common

in regards to the kind of artists they are, their voices, their style, influences

and the kind of music they are spearheading into

the charts and the national radio waves.

We've known of John Newman's voice since Rudimental's 2012 chart smasher

'Feel The Love' and its successor 'Not Giving In', and therefore we

had a taste of his gravelly, soulful, rich tone before

he went out on his own, armed with some real gems 

like number one hit 'Love Me Again'.

In all honesty, I genuinely thought he was a black man when I first

heard his voice. It was so derivative of the Motown era,

it had that gorgeous, enticing black soul that is so hard to replicate unless

you're truly blessed with the gift of having it yourself.

So it knocked me out of the water

when I found out he was a white kid from the depths of Yorkshire moors.

Now on to James Arthur,

king of X Factor 2012, we were again aware of a gravelly,

rich, soulful tone to his voice, like that of John Newman, and his take on

Shontelle's, 'Impossible' was utterly gorgeous. 

He added a depth and

soul to it that wasn't there before -if you've heard his cover of

twerkaholic Miley Cyrus' 'Wrecking Ball' you'll see

what I mean- and he showed

some real promise of breaking the X Factor mold.

Everyone, whether they care to admit it or not,

wanted to hear just what he would come out with for his first single.

Would it be any good? Would he lose his style?

Would they strip away all he was and replace it with something

completely unoriginal?

Well the relieving result is no.

New single, 'You're Nobody Till Somebody Loves You'

is nothing like the typical cheesy pop you would expect from an X Factor winner.

It's got substance, it's got some mean brass and beats and most

importantly: It's got soul, and not that cheap

manufactured crap.

No, no, no, it's the real stuff, the soul that money can't buy.

You've either got it or you've not.

And like John Newman, James Arthur certainly does.

And with one artist spearheading the idea of white soul, 

a certain John Newman, that's all very exciting and commendable,

and you've got to hold your hands up to the man.

Look what he's managed to achieve off his own back.

He created a new genre

in which he was  the only inhabitant, he took a risk,

he raised a bench mark, and went out there.

The public hadn't heard anything like him before,

yet they lapped him up like a cat pouncing on a dish of rich, silky cream.

A public so accustomed and tuned into rap,

r&b, dubstep, electronica, pop, got the soulful 'Love Me Again' and album

'Tribute' to number one.

John Newman has begun something.

A change in direction for the music industry.

But he can't do it alone, he needed people to start following

his example, holding up the torch for good old

rich soul, and lucky for him,

a certain X Factor winner has jumped on the bandwagon

and is following in his wake.

It's a very exciting time for the music industry.

As little as two years ago, the idea of bringing back soul and those

beautiful Motown vibes seemed impossible or at the least,

unlikely. It wasn't the right time, yet look at where we are now.

And like with r&b, hip hop et al,

could this be the start of a new genre taking the reigns and steering

the course of music?

Will we see more undiscovered soul stars emerging from the shadows,

will artists begin to incorporate elements of soul into

their music?

It seems like we're on the cusp of a new type of soul altogther:

it's white, it's British, it's modern, and it's so very, very cool.

Newman's doing it old school, Arthur's introducing it to the world of pop,

what will the artists of tomorrow be doing?

Stay tuned....

CLASH OF THE GENRES AND GUITAR GRENADES

After flicking through a recent copy of NME magazine, I noticed how the musical geniuses there made predictions that a new wave of rock and guitar based front runners, for instance Jake Bugg, Lucy Rose etc. would amass the music top spot in the next couple of years.

We all know that music seems to work in a cyclical pattern, where one particular genre reigns supreme for a said number of years before another knocks it out the water with an almighty bang.

It's like a wrestle in the ring for musical supremacy that seems to pop up every four to six years, like the Olympics, and everyone tunes in to see if the current music champion can hold on to it's crown or if it loses it to the next best thing to happen in music ever. 

There's no telling who will win the crown but we can predict who is in favour of this prestigious title a few years into the current genre's reign. Take for example the 90's run-in to the noughties: the decade began on a high with the likes of Nirvana, Pearl Jam and Smashing Pumpkins most definitely holding onto the steering wheel after the all amazing classic American Rock dominance of the late 80's.

A new breed of rock, punk, indie, metal smash-ups were leading the way and they soon gave into the Brit Pop era of the mid 90's where bands like Oasis, Blur and Radiohead popped up to say hi, bleeding that new found rock styling into the pop stratosphere.

Meanwhile America were honing the formula for the perfect boy band which saw the classic five piece with mostly average voices come together in a tsunami of hunkiness to churn out hit after hit full of that cheesy pop music that we all secretly love. Forget Nirvana, Green Day, Goo Goo Dolls; America was saying goodbye to the guitar bands and hello to the pop world, Backstreet Boys, N-Sync, NKOTB, a transition which soon filtered into the UK. It wasn't long before our own Brit pop/ rock smash up gave in to the almighty power of Gary Barlow's dancing and soon Take That, Boyzone, Westflife and the Spice Girls (girl power, boom) were the people that everyone wanted to hear.

The rock beginnings of the 90's lost it's reign pretty quickly to the all too dominant pop stratosphere, so by the time the noughties rolled in, S-Club 7, Steps, Aqua and Bob The Builder (how did that even happen?) had the perfect platform to broadcast their pop offerings to the world. 

But whilst it seems that all the other genre's have vanished off the face of the Earth, alas the truth is very much far from it...

You see, whilst the biggest genre of the day flaunts it's stuff like the new Kate Moss or Naomi Campbell or the hottest club in London town (where all the Royal's like totally go and get wasted), there is always an 'underground' scene of which the majority of people seem to forget.

In the 90's, the underground movement was R & B, hip-hop, soul and the beginnings of dub-step, dance-hall and electronica, all the genre's that we've heard nothing but of the last eight years. If you were remotely pop or rock related during the 90's, you were swept up in the tidal wave, no underground beginnings for you.

 But if you were anything outside of that bracket... well lets just say you were given a first class shove in the direction of the underground door.

It seems to be that whatever is currently not in the charts, the airwaves, the magazines, but is big in the world that exists outside of the ' pop culture', that is what will soon be supreme in a few years time. 

I mean, look what happened to dub-step, grime, R&B etc., after the underground years of the 90's, rappers and soul singers like Kanye West, Dizzee Rascal, Wiley, Jay-Z, Mary-J, Alicia Keys all found their way to the top of the pack. Cheesy Pop was definitely on the out and suddenly this movement of music had it's well deserved and long awaited moment.

Of course two or more genre's can easily co-exist in the top spot, for instance now it seems to be a mix of electronic/ dub-step and pop, however it does seem that pop is always going to be the 'blueprint', the underlying construction or basis, and the next biggest genre provides the brick work, the decoration, the fleshing out of the over-used structure.

So will the day ever come when one genre finally kicks pop off the top spot, to which it has clinged to like Madonna clings to her long gone glory days and youthful looks?

Well in recent years, it has looked likely; hip hop and R&B definitely had it's moment in the last decade when it co-existed alongside the very powerful new rock/indie scene of 2001-2007 which was full of the likes of Arctic Monkeys (woo!), The Kooks, Coldplay, The Strokes, Snow Patrol, The Killers, Razorlight, to name but a few.

But of course like that ever so frustrating fly, that has idiotically flown into your house in the hope of claiming that last bit of chicken salad you ate last night, and which you just can't squish, pop always finds a way of fighting it's way back and it probably always will.

But the way in which we embrace new sounds, artists, genres is changing, allowing artists outside of the pop bracket to get the recognition they deserve. Artists like Ed Sheeran, Tinie Tempah, Labrinth and Adele have really come in to their own and shown us what true artists should be like, look like and sound like.

Meanwhile the mega maestro's of dance, electronic and dub-step, such as the almighty Skrillex, Chase & Status, Swedish House Mafia, Avicii are hogging all the airplay and they have clearly been rubbing off on the pop offspring of today. Faster tempo's, powerful bass beats, electronic riffs and auto-tune are a rife and when done well, the product is something literally out of this world.

So I guess the question now is which is direction will music turn to next?

If you ask me, I believe that there are still a few more years left in this current genre mash-up; the Skrillex sound still has enough electric spark to keep the fire blazing, and of course today's culture has fully embraced both this electronic sound and the notion of rap and R&B. If anything, it encourages it; this once foreign concept of speaking words as fast Felix Baumgartner sky falling to Earth instead of singing them, is what we all know and love.

You could say it's part of our culture.

Now being a rock and indie slave, I'm not going to lie that despite my own new found love and appreciation for the likes of Avicii, Drake, Jay-Z, Skrillex and so on, I really want the guitar age to be as powerful as it once was. For me, 2006 was the only year in my sixteen year life where all the bands I adore were triumphantly on top. My Chemical Romance, Arctic Monkeys, Snow Patrol, all on the airwaves, magazines, internet and despite being only ten years old,  I loved it.

I long for a repetition of that time so badly that it's almost an ache in my chest. Of course the guitar and indie movement never lost it's touch, it's always been there, always will be, but unlike pop, it does get pushed to the sidelines and sometimes, all I want is to turn on the radio and have the Foo Fighters, The Killers, My Chemical Romance and a whole host of other fabulous musical instrument and songwriting enthusiasts dominating the country, the world, just like they once did.

So to conclude this awfully long post, I predict that this current age will last for the next three to four years and will begin to bleed into other genre's, such as the new 'Rock'n'Rave' output, just like back in the 90's.

But from 2016 onwards, I believe that rock, indie and the good old guitar will have it's time once again.

Anyone with me?